ABOUT

IT’S NICE TO MEET YOU

I’m Caroline Towers

I'm a content creator, multiple ecommerce business owner & travel lover

Over ten years ago, I graduated from university as a “mature” student with a degree in creative writing and English Literature. Spending these 3 years studying showed me how there was more than the 9-5 job I’d been working previously.

As a student, I had to work hard to pay my mortgage and I began working freelance, this work developed into social media management, at a time when many of today’s popular platforms were new or didn’t exist! 

I also started my first lifestyle blog and from then I never looked back! I was able to build a successful blog, generate new freelance clients and build a product business.

Several years later I wasn’t sure what direction I wanted to take so I worked with a business coach to find my true passions – Content creation and business.

I set up my business The Content Edit as an online education platform for content creators to teach everything I’ve learnt. I created online courses and digital tools to help you grow your own brand. In 2022 I sold this business to focus on my personal brand and e-commerce businesses which I am obsessed with.

I am the founder and owner of a number of product-based businesses.

All of these passions help me to work with my clients and build my own personal brand to bring everything together. Think of this site as a place to lead you to where you need to be!

In 2024 I wrote and published my debut book, Self Wise, to help women in business understand more about themselves, build amazing businesses and have fun.

Although I have a lot on, over the years I have learnt to scale, outsource and grow. When you love what you do, it doesn’t feel like work most of the time.

I love living a life with flexibility, freedom and fun! I am here to inspire you to do the same.